This is how Giovanni Wolfgang, CEO of Zeusvision, sums up his vision for outdoor advertising.
“Outdoor advertising is an elitist business. I want to bring the power of large-scale outdoor media within reach of the average person.”
That is a fairly straightforward statement, but I’ve never given that much thought to outdoor advertising so I didn’t really understand it and get excited about it at first. Like most dogs, I’ve been content with sniffing the advertising that is left on trees and lamp posts for me! But when I read some background material and learnt more about Zeusvision, I began to see how amazing the possibilities are.
We’ve all seen the huge billboards in city centres. We only ever see names we know on them, or perhaps the latest blockbuster movie that’s being promoted. This is because it’s only the largest companies in the world that can afford this type of advertising in prime locations. It’s the same with the displays in lights on buildings. I suppose that’s why we have the saying “I would like to see my name in lights” – we think it isn’t possible for most of us.
Take a look at this short video and you will see a Zeusvision bus in action. It isn’t just any old bus – it has a huge, 31ft, LED screen on both sides. It also has a superb sound system.
I think it looks fantastic. Current clients of Zeusvision include Universal Pictures, NBC, Warner Brothers – to name just a few.
Zeusvision began a new campaign on 27th October. Their aim is to make this type of outdoor advertising affordable to a much wider market. I think that their starting price of $99 is something that most people could afford for a special occasion.
I can imagine how excited all the little bipeds I know would be to see their name with birthday greetings up on the big screen! Or, when they’re a little older, congratulations on passing an important examination. A text message is sent to you five minutes before the bus reaches the selected location, so that you can make sure that the person you sent the greetings sees the bus with their name on it.
This starting price also makes advertising in a prime location a possibility for small businesses. The buses run through trendy shopping areas and will be seen by lots of people. I had the idea that some tasty dog treats would look amazing on the big screen – that made me drool and I needed a snack!
Then I thought about all the other things that my friends create and I think that there is great potential for getting the word out. Just imagine seeing your book on the big screen – maybe you’ll be on the best seller list sooner than you thought. Some of you make things that will make bipeds drool if they see them – jewellery, paintings, pottery. I’d love to see my friends’ creativity getting the publicity it deserves.
Digital media buses currently run in New York and Los Angeles. There are plans to introduce them to other major cities next year. A Music Festival is planned for the first quarter 2015. Look out for that! I’m sure it will be exciting.
See you next Wednesday!
P.S. I am not receiving any money from Zeusvision for this post and I wouldn’t be telling you about them if I didn’t find their ideas and vision exciting. But maybe one day, if you’re in the right place at the right time and keep your eyes open, you could see me, larger than life, smiling down at you from a bus!