Zeusvision: Take all the attention

This is how Giovanni Wolfgang, CEO of Zeusvision, sums up his vision for outdoor advertising.

“Outdoor advertising is an elitist business. I want to bring the power of large-scale outdoor media within reach of the average person.”

That is a fairly straightforward statement, but I’ve never given that much thought to outdoor advertising so I didn’t really understand it and get excited about it at first. Like most dogs, I’ve been content with sniffing the advertising that is left on trees and lamp posts for me! But when I read some background material and learnt more about Zeusvision, I began to see how amazing the possibilities are.

Zeusvion logo -take all the attention

We’ve all seen the huge billboards in city centres. We only ever see names we know on them, or perhaps the latest blockbuster movie that’s being promoted. This is because it’s only the largest companies in the world that can afford this type of advertising in prime locations. It’s the same with the displays in lights on buildings. I suppose that’s why we have the saying “I would like to see my name in lights” – we think it isn’t possible for most of us.

Take a look at this short video and you will see a Zeusvision bus in action. It isn’t just any old bus – it has a huge, 31ft, LED screen on both sides. It also has a superb sound system.

I think it looks fantastic. Current clients of Zeusvision include Universal Pictures, NBC, Warner Brothers – to name just a few.

Zeusvision began a new campaign on 27th October. Their aim is to make this type of outdoor advertising affordable to a much wider market. I think that their starting price of $99 is something that most people could afford for a special occasion.

I can imagine how excited all the little bipeds I know would be to see their name with birthday greetings up on the big screen! Or, when they’re a little older, congratulations on passing an important examination. A text message is sent to you five minutes before the bus reaches the selected location, so that you can make sure that the person you sent the greetings sees the bus with their name on it.

This starting price also makes advertising in a prime location a possibility for small businesses. The buses run through trendy shopping areas and will be seen by lots of people. I had the idea that some tasty dog treats would look amazing on the big screen – that made me drool and I needed a snack!

Then I thought about all the other things that my friends create and I think that there is great potential for getting the word out. Just imagine seeing your book on the big screen – maybe you’ll be on the best seller list sooner than you thought. Some of you make things that will make bipeds drool if they see them – jewellery, paintings, pottery. I’d love to see my friends’ creativity getting the publicity it deserves.

Digital media buses currently run in New York and Los Angeles. There are plans to introduce them to other major cities next year. A Music Festival is planned for the first quarter 2015. Look out for that! I’m sure it will be exciting.

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See you next Wednesday!

P.S. I am not receiving any money from Zeusvision for this post and I wouldn’t be telling you about them if I didn’t find their ideas and vision exciting. But maybe one day, if you’re in the right place at the right time and keep your eyes open, you could see me, larger than life, smiling down at you from a bus!

58 thoughts on “Zeusvision: Take all the attention

  1. It would be wonderful to see some of our creative friends getting this kind of recognition. And at $99, that becomes affordable for many more people. I hope we’ll see you on ZeusVision one day, Clowie!

    • We have some very creative friends, it would be great to see them on the big screen. I have an inkling that Meghan Bode would enjoy the experience!

  2. That is so cool! It makes me wish I lived in the city so I could see it. I bet that’s far cheaper than hiring an airplane to do skywriting!

    • I’d love to see the buses as well. I think I’d enjoy travelling around in one for an hour or two and watching people’s reactions. I’m sure it is cheaper than skywriting!

  3. Our mom was a production manager at a couple advertsing agencies, and for a purrson who was in the business and even won awards, she has a strange aversion to advertising, muting TV ads, and ignoring whatever she can. Some advertsiing is pretty cool and some ads very well done, but we try to live without it. We kitties do enjoy our Bird TV Channel and watch as much as we can.

    • I don’t suppose you kitties will get to see the digital media buses – I’ll let you know if I hear of any birdies appearing on them!

  4. There is so many pawsibilities with this!!!! Very cool!!!! Happy Saturday!!!!

  5. Sweet Clowie we had not heard of these buses. What a cool way to advertise, it certainly gets ones attention. Thank you for sharing this or we might never had seen one of those buses. Our town is way too small to ever see one here. Hugs and nose kisses

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